What you should do

Let People Know!

Any successful event requires footfall! Here are some things you can do before the fair to help maximise your stall investment:

• Please Blu tac a flyer and put in the back of your car window/house window.
• Distribute flyers. (these I will give to you in person or send in the post)
• Invite your existing and any prospective customers to visit the fair.
• If you maintain a customer mailing list (and you should do!) email them the show details.
• Add the event to your Facebook page (and any other social media accounts you use). Let people know where you’ll be!
• Add event information to your website.
• Consider updating your email signature to advertise your next show.
• Check you have sufficient business cards.

What I do

As event organiser, in addition to the list above, I also market all my events as follows:

• Design and get printed a minimum of 5,000 flyers for each event and post to all the stall holders.
• Design/print/laminate posters and distribute to shops, libraries, doctors surgeries, etc. in local surrounding areas.
• Paid advertising on social media
• Design and hang banners in local area.
• Door to door drop of flyers in local area when possible.
• Enter events on Facebook Events and website events sites such as ‘What’s on Cornwall’.
• Blu tac flyers in the back of my car window.
• Posters/roller banners, inside/outside the event on the day.